Sunday, 10 January 2010

Video Layout

Since hearing the song 'can't pretend' i have had a layout of the music video very clearly in my head.
It was always a definite that i was going to include live footage of the band performing within the video but not necessarily having them in the video the whole way through.
The song is being sung from a males point of view, focusing on the girl that he currently has a relationship with. She is beautiful, wealthy, loved and more or less has everything she could want but somehow manages to hate her life and have a negative effect on everyone elses around her. The idea is that the boy is trying to get through to her, but he is sick of constantly trying to prove himself and trying to show how lucky she is that he can no longer be bothered with her. In the end he realises that although she has beauty, wealth and love she is not the one for him and releases himself from her.
I have a clear layout of what i wish my video to look like.
The main focus will be on the girl's character, she will be dressed smartly making her seem quite wealthy and image-obsessed. Her hair will be slightly distressed looking and her make-up will be done so that it looks quite dramatic. I am thinking that the best location would be a bedroom so that it represents the girl's own world, and how she doesn't let anyone in. I also want the video to go back and forwards from the girl to the band performance.
The impression your meant to get is that the girl is very unhappy and her in her room slowly stripping down everything that makes her perfect is symbolising what she is feeling in her head. However it is looking at her from the boy's point of view and at the end the video will fade to black with the last words "you're not the one, you're only okay"

I took a few sample photographs of what i want the clips of the girl to look like.
I tried them out in black and white and also colour - i also used photoshop to edit the contrast and brightness of the images to see what effect (if any) to use whilst filming.







I may also use these photographs for my CD cover. Although its a new release and is supposed to be promoting the band as new artists i thought one of the images in black and white could be really powerful and have quite a strong impact. I will make two different copies to see which works out best.

Youtube videos

In 2009 they performed at the o2 indigo competing in the surface unsigned festival of 2009. They got through to the final and were runners up in the competition, although this is not footage of my own i thought it would be quite useful to show them performing as i can't always make it to every gig to film it.
I did manage to make it to this event and also managed to take some footage which i will use in my final music video for the band.












Photographs of the band



MySpace and Facebook

Because the band i have chosen to make a music video for is a real rock group they already had an existing myspace page and facebook group.

Here are both of the links for these webpages (for the facebook one it may be necessary to have to log in on your account before viewing it)

http://www.myspace.com/kakuzi

http://www.facebook.com/pages/Kakuzi/13710734525

The myspace page is the most useful web page as it consists of photographs, a live feed telling you the gigs coming up, and also a playlist of recent recordings.
I think that a myspace page is definitely one of the best ways to promote a new band on the web as it can be viewed and listened to by anyone.

The facebook page although it can be useful seems to be much more for fans to comment and also friends of the band. I think having both of these is a really good choice the band made as it broadens their audience and also their recognition amongst new audiences.

They also have a youtube music channel where you can find recent footage and music from the band.

http://www.youtube.com/kakuzimusic